Social Media’s Impact on Healthcare and Life science Marketing in 2024

Social Media in Healthcare Marketing

Definition and Importance of Social Media in Healthcare Marketing Social media in healthcare marketing is no longer optional—it’s how hospitals, life sciences, and pharma brands build patient trust and awareness in the digital age. Social media in healthcare marketing refers to the use of social networking platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to […]

How to use the Power of Social Media in the Pharmaceutical Industry?

How to use the Power of Social Media in the Pharmaceutical Industry?

Pharma Social Media Strategy: Powering Growth & Compliance In today’s digital-first world, the need to use social media in the pharmaceutical industry has never been greater. From improving patient education to streamlining HCP communication, social platforms offer a unique opportunity for pharma companies to balance growth and regulatory compliance. This blog explores how pharmaceutical brands […]

Social Media Management for Life Sciences Companies in 2024

Social Media Management for Life Sciences

The Ultimate Guide to Social Media Management for Life Sciences Companies in 2024 The life sciences industry is undergoing a period of rapid transformation. From gene editing breakthroughs to the rise of personalized medicine, innovation is happening at an unprecedented pace. In this dynamic landscape, social media has become an essential tool for life sciences […]

Best Social Media Amplification Strategy : A Game Changer for Pharma Marketing

Best Social Media Amplification Strategy : A Game Changer for Pharma Marketing

All the industries are growing with the Digital revolution, so Pharma companies are also evolving themselves in the Social media world. Healthcare Giver (HCP) consumes the content from social media of Pharma companies. Today, social media has emerged as a powerful tool for pharmaceutical marketing, offering a dynamic and cost-effective way to connect with audiences […]

The Future of Digital Compliance in Pharma: MarketBeam’s Integration with Veeva Vault PromoMats

Veeva Vault PromoMats Integration for Pharma Social Media Pharmaceutical companies face a unique social media challenge: they need to communicate quickly and consistently while following strict review, approval, and compliance processes. For teams that already use Veeva Vault PromoMats, the approval workflow is often well established. The challenge is connecting that regulated review process with […]

The Power of Social Media for Biotech and Pharma Companies

Social Media in the Pharmaceutical Industry The digital revolution has dramatically reshaped marketing across all industries, and biotech and pharmaceutical companies are not immune to these changes. Social media has become a vital part of our daily lives, offering a platform for communication, information sharing, and networking. Despite stringent regulations, these sectors are now recognizing […]

12 Questions to Ask to Find a GPDR-Compliant Solution

Questions to Ask

Are you tired of hearing those 4 letters, GDPR? GDPR has probably caused numerous headaches for marketers. Despite this, it is a positive thing for consumers. With these changes in compliance also come changes in how we operate and do business. We want to share with you how MarketBeam is complying with GDPR. In case […]

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AI and Social in Life Sciences: What’s Real, What’s Fluff, and What’s Next

Life Sciences leaders share balancing high-impact social marketing with steady compliance measures in this new era of AI.

Pushpa Ithal

Pushpa Ithal

CEO, MarketBeam

Abbie Jones

Abbie Jones

Marketing Communications and Brand, Philips

Nikki Wolfert

Nikki Wolfert

Head of Partnerships, MarketBeam

Julie Eunyoung B.

Julie Eunyoung

Assistant General Counsel, Sanofi

John Lerch

John Lerch

Senior Director, Strategy, Veeva MedTech