What is Employee Engagement?
Employee engagement was introduced in the 90s as a management concept. Now, this idea is generally adopted by business leaders and founders all over the world. Since then, it has been used to improve the confidence of employees in the brand and build team courage. From its ubiquitous nature, it is evident that employee engagement […]
Social Media Data Retention for Your Employee Advocacy Platform
As corporate use of social media platforms continue to expand companies that do not have good data retention polices, are at a high risk. It is imperative to have a good retention policy especially one which will facilitate adequate and enormous storing and archiving of social media activities. In this article, we will discuss […]
Revamp Your B2B Social Media Marketing During and After COVID-19
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Poppins||||||||” text_font_size=”15px” header_font=”Poppins|800|||||||” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to […]
Optimal Business Picture Sizes for Social Media
Social media marketing tips are always welcome in this digital era. Your company’s social First impression always matters. Social media has become the first place to look up details when you want to learn more about a person or about a company. This makes it very important for all of us to choose the best […]
Benefits of Employee Advocacy
It’s no exaggeration to say that a company thrives on the strength of its employees. Hiring the right people can propel a business to unimaginable heights. Yet, another truth is becoming increasingly evident: while a company builds and expands its brand, no advertising budget can match the impact of genuine word-of-mouth from enthusiastic employees. These […]
One-Stop Shop for a Robust Social Marketing Strategy
Social media strategy and execution have become a crucial part of marketing efforts for organizations. Marketing teams either have a dedicated social media manager or they have a content marketing manager who will also wear the hat of social media manager. In either case, they need tools to make their process more efficient. At the […]
How to Automate Your Company’s Social Media
Social media automation is becoming essential for business in order to save time and scale their activities. In the past decade, one of the most important channels to getting your brand’s name out is social media. Since the vast majority of your audience are on a variety of platforms, you need to be where they are […]
Using Social Media For Lead Nurturing And Closing
Social Media has started to play a huge role in lead nurturing and actually closing deals which is beyond advertising. Marketing in general, has changed so much in the last decade. While commercials and advertisements still carry weight, social media has transformed the digital marketplace. Now companies have the opportunity to interact directly with potential […]
How to Use Social Media for Powerful Executive Branding
Executive branding is a new wave in marketing which yields direct results. As we know, social media has completely changed the online landscape. However, these platforms are not only an excellent way for people to stay in touch but for businesses to reach potential leads and customers. While most digital marketers recognize the importance of […]
4 Tips for your Social Amplification Strategy
We know creating engaging, shareable content is not an easy task. Individual content creators spend countless hours developing, revising and perfecting content before it’s published. You check your analytics of every carefully crafted post, image, or video to calculate the impact and there is nothing. Bupkis, Nada. A few likes, sometimes single digit shares, and […]
