HubSpot is a cloud-based CRM platform designed to bring sales and marketing teams together, foster sales enablement, increase ROI and optimize your inbound marketing strategy to generate more, qualified leads. It does this by combining Marketing Hub, Sales Hub, Service Hub, and the CMS hub, as well as hundreds of other integrations. It solves all the issues that companies and organizations face during their day-to-day sales and marketing operations.
The basic purpose of CRMs is to deal with contact management, at whatever level that might be, as well as effectively capitalize on sales opportunities. The biggest advantage of using a CRM like HubSpot is the consolidation it provides for communication through a number of different channels, be it the website, email, phone conversation, and even social media.
Let’s discuss some of HubSpot’s integrations that bring automation and efficiency instantaneously to your marketing and sales operations!
HubSpot-Salesforce integration allows teams to pass data between HubSpot and Salesforce seamlessly while maintaining consistency between your marketing and sales teams.
HubSpot-Salesforce integration can have a lot of benefits, but primarily its use is to provide end-to-end functionalities. This means you can manage everything, from content, and marketing to sales functions, and even customer service, through it.
The biggest benefit of using HubSpot-Salesforce integration is that it allows organizations to take an integrated approach towards marketing, sales, and customer service and create cohesion for all the teams to yield better results for the organization and more importantly, give a seamless and positive experience to customers.
Even on its own, Salesforce is a powerful tool for sales, but given that it does not consider marketing and customer service, it can be a little lacking. The integration between HubSpot and Salesforce provides the perfect solution to this problem.
The amalgamation of information you get from aligning your marketing, sales, and customer is a valuable resource for any organization. And the growth of each organization depends entirely on what it can make from the information it has of its previous dealing and how it can learn and grow from that.
Integrations such as HubSpot and Salesforce allow organizations to create comprehensive reports on anything and everything a team might need to facilitate directed growth.
While there are several benefits to this integration, it is important to note that HubSpot-Salesforce integration has a steep learning curve, and even though it is no-code, it is still a complex marketing strategy with a lot of steps and factors that need to be kept in mind. If the setup itself is not done correctly, it can lead to errors in syncing.
HubSpot LinkedIn Integration
With the combined power and knowledge of HubSpot and LinkedIn, organizations can integrate their customer data with their targeting data. Through this, organizations can target their customers with highly relevant advertisements and get reports on the true ROI of each marketing campaign. This HubSpot-LinkedIn integration makes this possible by creating LinkedIn audience segments from HubSpot Contacts and Targeted Accounts, which can then be used to upsell or cross-sell using the advertisements on LinkedIn.
MarketBeam is a safe and compliant social media advocacy and amplification platform that has been specially designed to help businesses bridge the gap between their marketing efforts and their desired results. It essentially serves as an integrated platform for publishing all types of content on a company’s social media channels. MarketBeam uses its unique employee advocacy platform to amplify its client’s reach and also serves as a means of analyzing ROI in real time.
MarketBeam was initially created by Pushpa Ithal in order to give employees a safe and compliant platform through which they can share their employer’s content on their social media. But over the years, it has transformed into a multi-faceted platform that makes room for CRM integration as well.
Different companies adopt a variety of methods to generate MQLs over the course of their business, and CRM platforms such as HubSpot allow them to track the effectiveness of those methods. To that end, MarketBeam has recently integrated LinkedIn and HubSpot to create a well-rounded CRM platform that offers companies a unique method of generating MQLs, analyzing ROIs, and increasing social reach, to gain a competitive edge in the market.
Webinar On LinkedIn Buyer Intent in HubSpot CRM
MarketBeam is organizing a webinar to introduce a brand-new way to measure LinkedIn buyer intent through HubSpot CRM. Through HubSpot-Salesforce integration as well as HubSpot-LinkedIn integration, companies can generate a lot more MQLs (Marketing Qualified Leads) from LinkedIn. In order to effectively measure buyer intent and their own sales and marketing efforts, companies use a lot of different channels that need to be constantly tracked in order to gauge buyer intent. CRMs like HubSpot provide the perfect platform to do this as it has automated tracking throughout the channels.
MarketBeam can be integrated with HubSpot, LinkedIn, and Salesforce in order to give businesses a competitive advantage in the market. This integration deviates from the usual method of marketing that has long been in practice.
Through this webinar, organizations can learn how to use HubSpot CRM to create new MQLs from their LinkedIn signals, add prospect intelligence to their existing HubSpot Contacts, shorten sales cycles, and even keep track of buyer intent on LinkedIn. This webinar is being organized on March 23, 2023, at 11:30 AM Eastern Time (US and Canada).