4 Tips for your Social Amplification Strategy
We know creating engaging, shareable content is not an easy task. Individual content creators spend countless hours developing, revising and perfecting content before it’s published. You check your analytics of every carefully crafted post, image, or video to calculate the impact and there is nothing. Bupkis, Nada. A few likes, sometimes single digit shares, and […]
What are some effective ways for Marketers to use LinkedIn?
What are some effective ways for Marketers to use LinkedIn? Over the years, LinkedIn has evolved into so much more than just a job search platform. Now a days you can use it as a tool to run promotions, target and research prospects, and provide lead magnet tools. With over 500 million total users and over […]
How To Build A Community That Loves Your Business
A social media community for business–what is that? It is when a business utilizes the power of social media to create a place online where people who are like-minded can come together. However, it is not as simple as it sounds. While yes, we all know what a community is and how it […]
Why Do We Trust Referrals?
The Trust Effect Recall the last time you ordered a product from Amazon. Did you check to see how many stars the product has, or how many customers reviewed it? What about the last time you browsed Yelp. Did you explore how many stars a restaurant received, how many reviews it has, or what about […]
4 Steps to Develop Thought Leadership
If you’re looking to change industries, advanced in your current career path, or develop your personal brand, thought leadership is a tool that you can use during this time of development. This content is adapted from a presentation at Women in Technology International’s (WITI) 24th annual conference co-presented by Parna Sarkar-Basu, CEO & Founder of Buzz […]
This May Be the Reason Why Your Event Engagement is Low (Here’s How to Fix It)
The Problem: Event Engagement is Lacking You invest time, energy, and money into planning a Fireside chat, Meet-Up, or networking event. Hoping and praying, “if you build it they will come.” Only to find out that RSVPs or ticket purchases are lower than anticipated. Sound familiar? Or how about this scenario… Perhaps you’re able to […]
Social Reach Calculator
Social media marketing is growing to be one of the biggest marketing channels. It plays a huge role in branding, communication, thought leadership, lead generation and nurturing. Most of the companies across the globe irrespective of their size, geography, industry and target market, have social media business pages and post regularly. Do you wonder what […]
One Woman’s Path From Engineer to Marketing Entrepreneur
(This article was first appeared on American Marketing Association on Nov 15 2017) I have the privilege of interacting and collaborating with a variety of woman founders, and I have a lot of respect for their tenacity, passion, and determination. Most of the time they are running and growing their business while raising a family. It’s […]
