Social media marketing is one of 2019’s most powerful marketing tool. With that said, it is critical that you understand its language. Social media marketing terminology may be confusing for some, but don’t worry we’ve got you covered! Although some terms may seem familiar and need no further explanation, it’s always good to cover the bases. Plus, I’m sure there are one or two terms in here that granted further clarification.
In order to help you better understand the force of social media marketing, we have tried to gather the most common social media marketing terminologies and define them for you in an easy and understandable way. You may be surprised with how many you do and don’t know.
Let’s dive in:
If there is a specific reason, you can choose a past date to post on social networks. Facebook allows backdating posts up to a month. However, backdating is not a very common practice.
This is used to increase awareness and reach new audiences by contacting bloggers on behalf of a brand to secure an article on their blog or to secure a guest blog on the brand’s blog.
Call To Action
When your content engages your audience, they will be willing to take a relevant action. Providing links or buttons where they can sign up, buy a product, download software, or register for an event is called Call To Action (CTA). CTAs can be part of blogs, social media posts, or anywhere on the website.
The process of creating valuable content to attract and acquire target audience with the objective of driving profitable action. The strategy here is to give something to your audience and then ask them something in return.
Collective knowledge of a set of people is utilized to solve problems or complete tasks. Marketing content gets monotonous over long periods of time. So, you can crowdsource content creation by asking your colleagues to write social posts or create short videos.
Marketing efforts targeted to attract online audience by distributing digital content such as blogs, videos, and white papers. With internet users increasing daily, it is very crucial to distribute your content digitally. Over 85% of B2B prospects look for company information online before reaching out to a vendor.
Employee Advocacy is elevating branding and marketing of a business through their employees. Marketing teams within businesses include their colleagues in amplifying brand messages on social networks exponentially increasing their reach. Employees get to build their own thought leadership in this process.
When your content is in front of your audience, they either stop or continue reading it, in which case they are engaged or move on based on the relevance and quality of the content. Engagement is mostly measured in terms of how much time viewers spend on content – the more the merrier.
Social media followers of a page, such as a Facebook page or a LinkedIn page, make a fan base for that product, cause, or company. One of the measures of social media success is the size of the fan base.
When content is published but available for access only if the viewer signs up, registers, or takes any action requested by the owner of the content. This is a marketing strategy to attract an audience by giving away something valuable and asking them to take an action regarding the content owner’s product or service. Click Here to try out the reach calculator yourself.
When a veteran or a leader in any industry publishes their opinionated content, such as a blog post, on a social network, it’s called an influence post. You can build influencers within your company and use them to expand audience.
To make a task more engaging and competitive, companies create and publish leaderboards that contain who is performing the best in that task. This helps gamify the task and also improves collective performance.
MarketBeam helps gamify employee advocacy marketing to increase social reach.
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Long Form Posts
LinkedIn provided a platform for all its members to post their blogs on LinkedIn. This is called a Long Form Post. When a long form post is published, everyone in your network will be notified. This could become your blog platform without the hassle of setting up a platform. It also monitors engagement and feedback.
When your postings reach your audience through unpaid distribution, that is called organic reach. First, your content reaches your first degree connections or followers. When they repost or share your content, it reaches your second degree, increasing organic reach exponentially. Learn 4 tips for your social amplification strategy.
Adding personal touch to a posting is making any content look human generated as opposed to machine generated. It can either be new content generated by a user or sharing someone else’s content with an opinionated comment attached to the posting. Adding personal touch is very critical to reach a quality audience while social networks are increasingly flooded with machine generated content.
It is very common to schedule posts in advance on social networks. Some of the major reasons include posting when your audience is most active and saving the marketers’ time by scheduling posts for the entire week.
A post, blog, or website link can be sponsored to reach a predefined target audience based on demographics or psychographics. The most popular places to sponsor ads are search engines, blog sites, and social networks. There will be a price attached to audience engagement including impressions, clicks, and page likes. See if Sponsored Ads are right for your business.
Monitoring social feedback of your company and brand by collecting social activity around company-generated content and beyond to analyze brand reputation. This helps companies communicate with their audience and can even be extended to observe competitors’ social reputation.
Finding great content, scheduling and publishing at a preferred time.
Social Media Calendar
This includes all social media activities connected strategically to the main marketing calendar. It includes post details, engaging comments, and date/time of the day to post on a given social network.
Social Media Marketing
Social media marketing refers to digital marketing that focuses on social media alone. The main social media marketing strategies include choosing optimal social networks for your business, planning posts, scheduling posts, planning content distribution, and measuring ROI.
Check out this video to understand 2019’s Top Social Media Metrics:
Reaching your target audience through social networks whether by paid sponsored ads or by organic reach. Check out this Forbes article on how to increase your social reach.
This is a way companies invite consumers to engage and interact on a topic. This engagement itself becomes shareable content.
Posts, blogs, pictures or videos that people share instantly after reviewing. This term is usually used when the content becomes an online sensation.